Humans connect best on the level of authenticity. Yes, we can learn a lot from someone who is an authority in a field. But when that person is open and real about their journey, we listen better. No matter the subject you speak on, be authentic. Be you. Tell real stories and struggles you have faced. Let your audience see in you the same challenges they encounter. If you overcame something you are hoping others will overcome, the best way to help them is to share your authentic story. Authority is powerful, but authenticity is believable.