Have you ever watched a gymnast run, jump, flip, and fall? Their dismount did not land well and the entire performance was ruined. The same can be true of a speech. You open strong and grab the attention of your audience. You build rapport and share some helpful information. Then, you wander from your original purpose and your passion fades. The result? You never land the message. How do you avoid this? Start with the end in mind. Think, how do I want people to remember this talk? What is the key takeaway? Finish strong.