Does your talk have an action you want people to take? Years ago, I heard some wise advice from speaker/comedian Ken Davis: when you give a talk, you are either telling people why to do something or how to do something. If you are sharing a “How To” talk then the question becomes “What do you want people to do?” You need to clearly communicate the action steps you want people to take as a result of what you’ve shared. Ask yourself this question: “What are the next steps?” When you finish speaking, your audience should know those steps.
